Moments to Save was a savings booklet that featured many products within the PepsiCo brand portfolio. Life is made of moments... moments with family and friends. We took those moments of parties, milestones and everyday outings to show how easily PepsiCo brands can fit into those moments and be part of the fun. 

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Talent / Wardrobe / Location Selection

Every Day Occasion Solutions - PepsiCo partnered with celebrity cook, Sandra Lee to develop recipes and shortcuts for every day snacking solutions. The promotion evolved from simple in-store POS to a website and a sweepstakes to win a shopping spree with Sandra. 

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Many free standing inserts (FSIs) and instant redeemable coupons (IRCs) were created for a majority of Hasbro brands, to increase sales and or launch new products. Creating fun, colorful and eye-catching was key to getting Mom to clip and save.

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Photo Retouching
...and PlayDoh pig sculptor

With very little budget we had to produce images to use on Tostitos Facebook page. Creating a layout to clearly show ingredients used within recipes aimed at Cinco de Mayo. With the help of our in-house photographer and keeping on a tight schedule; we did our own prop shopping, food styling and preparation.

Concept
Design
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Food Stylist
Prop Stylist
…and hand model

To kick off the new Hasbro Furby Boom!, interactive kiosks were set up in busy malls across America to get adults and kids to stop and check out some of what Furby can do. The task to create fun and inviting graphic wraps for the kiosks, making sure to feature some of the new phrases, colors and patterns that Furby Boom! comes in. You can see the evolution from initial design to actual finished kiosk.

Design
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Lay's® BBQ POS - Designed to feature the new "bursting with more BBQ flavor" tag line.  The large product photo was chosen to convey the flavor appeal as the main focus. 

Concept / Photo Direction / Design / Layout

Duracell + Hasbro Games - This was a concept idea for an end cap design that would allow to feature games along side Duracell batteries. The side panels and Simon® game would light up as you walk by.

Concept / Design / Layout

The bottom end cap was also a concept idea for a potential Hasbro partnership.

Concept / Art Direction 

For Summer 2016, Lay's® is promoting their new printing capability. Submit your image to have printed on your very own custom Lay's bag. We had to promote the "Summer Memories" program that would be running in-store and informing customers of how to get their own bag. Created the snipe and back panel of the bag, to go with the look and feel of the in-store POS.

Concept
Design
Layout