Lay's® BBQ POS - Designed to feature the new "bursting with more BBQ flavor" tag line.  The large product photo was chosen to convey the flavor appeal as the main focus. 

Concept / Photo Direction / Design / Layout

Duracell + Hasbro Games - This was a concept idea for an end cap design that would allow to feature games along side Duracell batteries. The side panels and Simon® game would light up as you walk by.

Concept / Design / Layout

The bottom end cap was also a concept idea for a potential Hasbro partnership.

Concept / Art Direction