Formula 1 Las Vegas NYNY Hotel Takeover

Production Art Lead | Environmental Graphics & Brand Execution

Supported the large-scale hotel takeover experience for Formula 1 Las Vegas by translating established campaign creative into production-ready environmental graphics and branded guest experience. Managed the end-to-end production artwork process, ensuring consistency across multiple touchpoints while maintaining brand standards, technical specifications, and installation requirements.

Led production execution and file development for a complex, fast-paced project, collaborating with creative, account, and production teams to streamline workflows, solve technical challenges, and deliver accurate, press-ready assets on schedule. Developed organized production systems that improved efficiency, reduced revisions, and enabled seamless execution across vendors and stakeholders.

Responsibilities included:
• Building and preparing large-format environmental graphics and branded collateral from approved creative concepts
• Managing production specifications, file accuracy, and quality control
• Coordinating artwork delivery across multiple project components and vendors
• Maintaining brand consistency throughout the guest experience
• Streamlining production workflows to support efficient project execution under tight deadlines