http://www.lizaguerra.com/work-old daily 0.75 2017-01-29 https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465693222971-7UIAREZI5YFS1RTTPHEZ/TOS-1.jpg WORK - OLD https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465694250751-94KBMNXQBU31AZEEVEM4/Furby-1.jpg WORK - OLD https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465687734758-UT1FOCCRTX9VUSM0P1VV/EDOS-1.jpg WORK - OLD https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465689814782-V4930NOLLMX3YF8ZCNM6/HAS-FSI-1.jpg WORK - OLD https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465705202735-TIXBKU6EQGM42INBVD2S/BBQ-Pos-1.jpg WORK - OLD https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465705294986-OUJJLTKQM8CBRGBEVLQ3/LAYS_BAG_F.jpg WORK - OLD https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1465683238750-3Q63NK3CT3AEOL2KSUC7/MTS_Covers.jpg WORK - OLD http://www.lizaguerra.com/work daily 1.0 2018-12-13 https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744151576-DRKYTFKJFR6OOUZ2LEPY/bklt-MTS5.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - SAVINGS BOOKLET - SUMMER A savings booklet that featured many products within the PepsiCo brand portfolio. Life is made of moments... moments with family and friends. We took those moments of parties, milestones and everyday outings to show how easily PepsiCo brands can fit into those moments and be part of the fun. Concept Design Layout Talent / Wardrobe / Location Selection https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744167832-GR28K0SCKB7NZ01Q967L/bklt-MTS6.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - SAVINGS BOOKLET - FALL Concept Design Layout Talent / Wardrobe / Location Selection https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744186365-69YHR6QIVS7BYZP601AO/bklt-EDOS.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - EVERYDAY OCCASION SOLUTIONS PepsiCo partnered with celebrity cook, Sandra Lee to develop recipes and shortcuts for every day snacking solutions. The promotion evolved from simple in-store POS to a website and a sweepstakes to win a shopping spree with Sandra. Design Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744196721-XXLDXUXE5G61JFD8DL7U/bklt-HCCVB.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HERITAGE CORRIDOR VISITORS BUREAU These mini booklets featured things to do and see in the Illinois Heritage Corridor area. With little to no budget; we relied on client supplied photos. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744212028-NQ3RV14N72R7RN5V9VI7/bklt-DirTv.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - DIRECT TV BOOKLET Concept and design of the clear carrier for a sales booklet. Each colored block and image would overlay creating a see-thru effect. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1505063561760-KO898ZGVDUWQ9Z0BZOPE/pos_bts2017.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - BACK TO SCHOOL 2017 The Frito-Lay national promotion for Back To School 2017 was to feature parents being excited that their children are going back to school. All the prizes were geared to giving mom/dad prizes of relaxation and fun as the kids catch the bus to go back to school. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744402829-8AOPNCOKSC7WN3LPXMG9/POS-BBQ.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - LAY'S® BBQ POS Designed to feature the new "bursting with more BBQ flavor" tag line. The large product photo was chosen to convey the flavor appeal as the main focus while subtle illustrated ingredients filled the background. Concept / Photo Direction / Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744416264-BS835PSJIPFVJMSXSN4J/POS-Duracell.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - DURACELL & HASBRO POS A concept idea for an end cap design that would allow to feature games along side Duracell batteries. The side panels and Simon® game would light up as you walk by. Concept / Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744430839-9DHBDPH9U0IT3AQQP6CZ/POS-BOO.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HASBRO CONCEPT DESIGN Concept idea for a potential Hasbro partnership. Concept / Art Direction of Illustrator https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744595820-X3K7FCHBMG7BNNUXHEBM/POS-EDOS.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - EDOS POS Everyday Occasion Solutions began as a simple aisle standee to hold a recipe booklet and a case card to go on Pepsi stacks. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745000452-8YACB1KOKP0V43DRRCET/FSIs-Has-Sugar.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HASBRO SPRING SAVINGS Every spring Hasbro had a multipage FSI section of the newspaper which featured each brand category. Here you see girls and games. With a limited budget, these concepts relied on the fun and colorful fonts with their brand characters playfully inter-mingled. Concept / Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745046001-ZAN0KR39IZIE8M8IXOMC/FSIs-Has-Elmo.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HASBRO FSIs & IRCs Many more FSIs and IRCs were created to feature the many different Hasbro brands. Always fun...always eye-catching to get Mom to clip and save. Concept / Design / Layout / Photo Retouch https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745088585-NI8L3QPVW7WNLNKGE58D/FSIs-Has-Pig.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HASBRO & DONORS CHOOSE Hasbro Play-Doh paired up with DonorsChoose.org to help consumers raise funds for the schoolroom of the their choice. A chance to play with Play-Doh inspired the piggy bank which helped convey the savings/donating idea. Concept / Design / Layout / Photo Retouching .....and Play-Doh pig sculptor https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745137209-SQRHRVX70WT07C9JS37B/FSIs-Has-Pies.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - SCHWAN DESSERTS Best part of working with pie and desserts.... you get to eat them at the photoshoot! Not only that but creating beautiful and appetizing shots. Concept / Design / Layout / Photo Direction / Photo Retouch / Prop Styling https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745177928-PQKIVWLTBDRXSQDWNI8I/FSIs-Has-Michaels.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - MICHAELS This client began with only Direct Mail for their framing department. As time progressed they relied on us to do magazine ads and branding their kids rewards program. Concept / Design / Layout / Photo Retouch https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745402947-HZC0QE40L1QIXJM5UY05/TOS-1.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER Concept / Design / Layout / Food Stylist / Prop Stylist https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745429306-E88V17FI1BN7MXAIAN79/TOS-2.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER Concept / Design / Layout / Food Stylist / Prop Stylist ... and hand model. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745457116-Q63U45IXRLN8PY85GGJQ/TOS-3.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER One of the final images used on live Facebook post. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745560842-B8DGICZSUBDS0KCAVHAJ/EXHIBIT-Furby1.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - FURBY BOOM! KIOSK To kick off the new Hasbro Furby Boom!, interactive kiosks were set up in busy malls across America to get adults and kids to stop and check out some of what Furby can do. The task to create fun and inviting graphic wraps for the kiosks, making sure to feature some of the new phrases, colors and patterns that Furby Boom! comes in. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745599237-ROMAZK8E3HJ0O86SP6AN/EXHIBIT-Furby2.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER You can see the evolution from initial design to this actual finished kiosk. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745620187-BTX4PHBLNAVJNJGOZDT8/EXHIBIT-JPMC1.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - JP MORGAN CHASE Booth graphic design for the 2010 JPMC AFP Annual Conference. Provided the base shell of the space, we were tasked to utilize our branding to design the rest of the booth. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745649785-FHY4AFW27WVWYW27K2MR/EXHIBIT-JPMC2.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - JPMC SUPPORTING ELEMENTS Aside from the booth designs, we had to design all invitations, emails, giveaways, signage. From the beginning of May to the end of October it was a mad dash to get all elements designed and sent to printing for on-time arrival in Europe. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745728234-7UA9TYYJC82VJ8W235KG/pkg-Lays1.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - LAY'S® SUMMER BAG For Summer 2016, Lay's® is promoting their new printing capability. Submit your image to have printed on your very own custom Lay's bag. We had to promote the "Summer Memories" program that would be running in-store and informing customers of how to get their own bag. Created the snipe and back panel of the bag, to go with the look and feel of the in-store POS. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745766188-78ZTG5WFD06UYFTETK8A/pkg-Lays2.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER Alternate snipe design. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1505063884568-KDRDJ8VM9DNS0AU7J9DI/pkg-XmasBagsConcept.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - CONCEPT BAGS FOR CHRISTMAS With the popularity of the "Ugly Sweater Christmas Party" the concept of creating ugly sweater party size bags for the holidays was pitched to the client. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745843271-0TVRZEDVOI7UPZ0KGW96/logos-SundayPark.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - SUNDAY IN THE PARK A weekly event happening in Victory Park, the client wanted a logo to compliment the existing VP logo. Keeping it clean, simple, fun and modern. The logo was utilized on various digital platforms. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745877465-UETWEF9KQE9Z82PS87EZ/logos-HLeidner.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HAROLD LEIDNER COMPANY The HLC client wanted to update their existing traditional pre-installed font logo to something modern and elegant, given their upscale clientele. Since most of their clients were women making the decisions, they wanted something to appeal to them. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745916857-MDM0S88PTUOWSLU76IHD/logos-RebelleOpDart.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - OPERATION DART Nerf Rebelle had launched a line named Secret & Spies. In conjunction with the line they wanted to launch an online site geared towards girls doing challenges. The new logo had to encompass and lock-in the original Rebelle and Secret & Spies Logos. By adding the metal wings and swirls it brought all elements together. https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485746014223-FF30CW7BVSR3UPA1T8JB/web-EDOS.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - EVERYDAY OCCASION SOLUTIONS PepsiCo partnered with celebrity cook, Sandra Lee to develop recipes and shortcuts for every day snacking solutions. The promotion evolved from simple in-store POS to a website and a sweepstakes to win a shopping spree with Sandra. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485746055536-QA3IF27OXTLM7NMIA4AF/web-Nerf1.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - NERF PERKS The more Nerf you purchased, the more rewards points, the more exclusive gear you could get. We developed the site to make it simple to navigate and easy to understand the process. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485746084789-B1S514WG3JVOVR3MTJB9/web-Nerf2.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER Additional interior pages for Nerf Perks. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485746109708-FKG2X4OLUKX8HUSON28Y/web-MsSmiths.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - MRS. SMITH'S SUMMER SWEEPS A small microsite to hype summer desserts. The sweepstakes was simple, take a photo of enjoying a slice of Mrs. Smith's, submit and you could win. Kept this fun and colorful for that feeling of summer. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485746143586-ZBJNS3CK63WZNHFR7SIS/web-ChromeCast.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER - HASBRO CHROMECAST GAMES Some of your favorite Hasbro board games are available to play on Google Chromecast. Taking pieces of the original game artwork to build game screens and icons that live on the app store. Design / Layout https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744106338-DO1UZCG9KCZ0SXWCVTST/Thumb-Bklt.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744372907-MXNBT9LJS5JOJDDTB95X/Thumb-POS.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485744822242-PO1LS8DJ9KOKNNRF26H3/Thumb-FSIs.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745249298-HZ668HOM2KV99AKCQJR4/Thumb-Tostitos.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745512544-T8NNKPTITTUTE4YYOVYJ/Thumb-Exhibit.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745702282-VLXWF7GOHO74GFP34HPH/Thumb-Pkg.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745808740-8HI4X6YYSCL12YEDFGSU/Thumb-Logos.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER https://images.squarespace-cdn.com/content/v1/5611a069e4b0e75bc49e5279/1485745964499-RC52TNUXI6TOZMZ6GWO2/Thumb-Web.jpg LIZA GUERRA : SR. ART DIRECTOR / GRAPHIC DESIGNER http://www.lizaguerra.com/resume daily 0.75 2025-08-24 http://www.lizaguerra.com/contact daily 0.75 2023-04-13 http://www.lizaguerra.com/store daily 0.75 2025-11-10